"Everything Everywhere, Britain’s biggest communications company, today announced the launch of five new trial stores, designed to engage consumers with a “21st century retail experience”.
•Orange and T-Mobile products, services and accessories sold in new retail environment
•Unique interactive “inspire, excite and educate” experience created to engage consumers
The stores, the first of which goes live in Altrincham on the 18th February, will enable customers to get closer to the products of the Everything Everywhere brands – Orange and T-Mobile – in a way that no other mobile retailer allows.
All Staff in Everything Everywhere stores will receive extensive training, embracing new service principles and practices, transforming the way that they engage with customers. Staff performance will be rewarded and appraised differently, and not focused solely on sales performance, with priority being given to the best-trained and motivated staff serving customers."
http://everythingeverywhere.com/newsroom/