Three, following on from their announcement they are offering free 0800 calls on their tariffs (see
http://www.foneforum.co.uk/index.php/topic,2802.0.html), have launched a #0800Fun campaign with a host of fun lines:
The Singing Dictionary – 0800 808 5883
The Time Wasting Line – 0800 808 5730
The Nicknaming Service – 0800 011 9763
The 24 Hour Compliment Line – 0800 808 5602
The Sympathy Service – 0800 808 5191
The 24 Hour Lullaby Line – 0800 011 9865
Had lots of sympathy on the 0800 808 5191 line just now following Tottenham's drubbing by Liverpool.
Interesting marketing there from 3.