Everything Everywhere Launch Trial Stores Branded With Their Name.

[BJ]

"Everything Everywhere, Britain’s biggest communications company, today announced the launch of five new trial stores, designed to engage consumers with a “21st century retail experience”.

•Orange and T-Mobile products, services and accessories sold in new retail environment

•Unique interactive “inspire, excite and educate” experience created to engage consumers

The stores, the first of which goes live in Altrincham on the 18th February, will enable customers to get closer to the products of the Everything Everywhere brands – Orange and T-Mobile – in a way that no other mobile retailer allows.
All Staff in Everything Everywhere stores will receive extensive training, embracing new service principles and practices, transforming the way that they engage with customers. Staff performance will be rewarded and appraised differently, and not focused solely on sales performance, with priority being given to the best-trained and motivated staff serving customers."



http://everythingeverywhere.com/newsroom/

[yoursinlove]

Nice contribution, I read the whole article, few things look charming:

Branded Everything Everywhere on the external fascia and inside, the stores are designed to allow customers to:

• Interact with “live” devices and tablets (most mobile shops still range only dummy phones in-store) and get the most out of their phones
• Download the latest applications direct to their handsets (via the interactive ‘touch and play’ app screens)
• Charge their phones (even if they’re not Orange or T-Mobile customers)
• Build and buy the package that suits them (via an interactive video screen)
• Hang out and go online (using the store’s free wi-fi)
• Get their phone repaired via the store
• Transfer of contacts, free from their existing phone to their new phone
• Manage their account in store (checking their bill, payment of their account or checking they’re on the right plan)