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Author Topic: Holiday SMS to cost < 9p.  (Read 4557 times)
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mobaholic
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« on: September 05, 2008, 10:23:34 AM »


According to this, "Viviane Reding has begun circulating details of her proposed caps on data and SMS roaming.  She wants to see prices capped at €.11 for a text message and €1 a MB for roamed data.

The draft text has been sent to the EU Commissioners for consideration ahead of a formal vote on the matter in October.  It also includes a proposal to demand per-second billing on calls lasting more than 30 seconds.

The latter proposal is the most controversial, as some countries already require per-second billing and differing increments are used as a tariff differentiator by many companies.  "The regulation of billing increments within the Eurotariff or any other roaming tariff would amount to micro-management," the GSMA told Reuters.  "Billing increments are a point of differentiation that operators can use to appeal to customers with different preference."

Quite what kind of customer prefers to be billed by the minute isn't clear - but the GSMA has always protested against change, so its stance is unsurprising.

SMS messages currently cost around €.29 to send while roaming around Europe, and some 2.5 billion are sent annually, so cutting the rate to €.11 could see €450 million less revenue for the mobile operators - unless the cheaper costs drives up usage by at least 100 per cent.

The cap on data is a wholesale rate - the amount the network operators charge each other - so punters will end up paying more than that depending on their tariff.  But overall it should drive prices - and profits - down.

There was a fear that operators would cut their wholesale prices before Ms Reding had a chance to champion the ordinary euro-citizen by capping them.  That now looks unlikely, though, and leaves the operators fighting a rear-guard action against the caps while trying to work out how they're going to replace that lost revenue".

« Last Edit: September 05, 2008, 10:27:27 AM by mobaholic » Logged

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Mikael
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« Reply #1 on: September 05, 2008, 10:28:12 AM »


This could indirectly force domestic prices down too - how could a network justify charging 10 or 12p here in the UK and then have roaming texts cost 9p?! It is all a con anyway, sending texts between counties costs so little, it is barely measurable compared with domestic texts, it is about time the rip-off is stopped.

« Last Edit: September 05, 2008, 10:38:22 AM by mobaholic » Logged

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