T-Mobile launches price promise

[mobaholic]

T-Mobile reckons it can beat any competitor's tariff, and is promising more minutes for your money even if you're in the middle of your contract, though as ever the devil is in the detail.

The deal applies to Solo, T-Mobile's SIM-only offering, and Combi, which comes with an 18-month contract, but only for customers paying 30 quid a month on either tariff.  Those punters will be able to ask for more voice minutes, if they can find another operator who is providing more minutes for exactly 30 quid a month.

As the UK's fourth largest operator T-Mobile is fighting for more market share, and reckons that by promising more minutes it can attract more customers: or at least discourage them from looking elsewhere.  In retail this kind of price-beating offer is about giving customers the confidence not to look elsewhere, rather than actually cutting prices, and the same seems to be true here.

Solo offers just shy of 24 hours of calling a month (1,400 minutes) while punters on the Combi tariff get half that for their £30.  It's not easy to find anyone offering a connection for exactly £30 a month, so T-Mobile are on pretty safe ground in making the offer, but if you are on Solo or Combi and find more minutes available then do take it up with T-Mobile.

Source:-  The Register.

[mobaholic]

'3' says T-Mobile minutes' guarantee is misleading

'3' has lodged a complaint with the Advertising Standards Authority over T-Mobile’s latest guarantee of more minutes than any other network for £30.

'3' says the adverts to back the offer are comparison ads - but the network claims they are misleading in 3’s case as it does not offer any tariffs at the £30 price point.

The network says it does not need to offer a £30 price point - as it already offers more minutes than its rivals for £27.

In a letter of complaint lodged with the ASA late last week, '3' said: ‘The campaign is misleading as it is attracting customers spending circa £30 a month with a claim that T-Mobile will always give more minutes.

‘The truth of the matter is that '3' customers can get more minutes - for £3 less than the tariff cost of the price plan T-Mobile is using as a basis of its comparison.’

'3' said it believes it should be clearly and explicitly excluded from the comparison advert.

The letter of complaint added: ‘As we know the mobile industry is very competitive - and it is absolutely necessary that consumers are fully informed what the different competitors can offer so that they can make an informed decision of what service to go with.’

A spokesman for T-Mobile said: ‘As far as I am aware we have not yet received any formal correspondence from the Advertising Standards Authority regarding our price guarantee offer.

‘Until such time as we do hear anything, it would not be appropriate for us to comment".

There development is reported in  Mobile Today.